I think that it is difficult to distinguish pervasive community from other standard community implementations. As the late Justice Potter Stewart famously said regarding pornography, ‘I know it when I see it.” To help to paint a picture of pervasive community, I thought that it would help to provide an ongoing series of real examples or tales toÂ illustrate pervasive community.
This seems to be the week of micromedia (recommended reading: Jeremiah Owyang and Peter Kim ), so it seems appropriate to start with some pervasive community examples from this world of the flying thumbs to create short text-based messages. MicroMedia (coined by Jeremiah Owyang and defined well in his blog post here ), is a live, intimate and engaging communication with your friends. What makes this media pervasive is the fact that it can happen anywhere, at anytime, with anyone. I can send and receive entries via cell phone, IM or browser thereby extending and expanding my experience. So now for 3 quick micro (that seems appropriate) real-life tales of how micromedia enables this pervasive community:
PC Tale #001-a: Fox Emmys: I have written previously (see Live Blogging at the Emmys) about how Prospero worked with Fox to provide the micromedia platform for Fox during the Emmys.Â Our platform enabled five live bloggers seated in the audience at the Shrine auditorium to contribute their thoughts on what was happening live so that viewers all over the world could see their thoughts and musings on the event in a live stream on the Fox web site. As a viewer of this micromedia and the event on TV, I had insight that only audience members had – who else knew that they re-run clips from prior Emmys during commercial breaks? I had never been so completely sucked into a television event
PC Tale #001-b: Social Media Club B-fast: Bryan Person has done a great job creating the local Social Media Breakfast. At the second breakfask, Larry Weber spoke about his recent book, Marketing to the Social Web. The space was packed and several who could not attend, participated virtually. Doug Haslam of Topaz Partners, could not attend in person, but was able to submit questions to Larry through colleagues through Twitter, expanding the event for both Doug and for the Social Media Breakfast.
PC Tale #001-c: Scoble Press Conference Questions: Similar to Doug Haslam’s participation at the Social Media Breakfast, Robert Scoble at the recent Google Open Social press conference asked for questions from his followers via twitter and was able to get Google execs to answer. Talk about compression, transparency and well… pervasive community! Here’s a link to Scoble’s Twits to see the dialog.
I hope that these tales help you, like Judge Stewart, ‘know it when you see it’.